They also required digital graphics for their website and social media platforms, as well as a digital edition of their ‘Tool Time’ publication for online viewing and downloading purposes.

After collaborating with BEW on various projects and publications, we had already established a consistent brand style. This style was then refined to mirror the branding of C.K Tools, ensuring it was easily recognisable and familiar to their target audience: electricians.

It was decided that an A5, 4-page document would serve as the optimal marketing material to be available at the Trade Counters for customers to take with them. Additionally, a digital version would be necessary to support online marketing efforts and ensure easy accessibility for viewing and downloading.

Dan Howell, our senior designer at NG15, expressed his enthusiasm for the project, stating, “Working with Karen on their latest campaign was fantastic. Utilising e-Pim and its ‘Channels’ feature significantly reduced the number of proofs needed for sign-off; in fact, it was approved straight away with no amends. Leveraging data from e-Pim ensured there were no errors in the product information, as it had all been maintained within the system by the client and organised efficiently prior to commencing any design work. It’s great to collaborate with a client who understands the importance of their product data quality, as it streamlines the entire process seamlessly from start to finish.”