BEW’s Digital Renewables Product Guide requirements

Having previously worked with NG15 on their ‘EV Chargers & Accessories’ digital brochure, BEW wanted to create another ‘digital product guide’, this time bringing together their range of PV solar and energy storage products, with their respective technical specifications.

Karen McDermott, Marketing Executive at BEW said, “Although the products are available individually on our website, non-product information needed to be added too, such as an accredited training course and design service”.  A digital product guide suited us best due to the fluidity of this fast changing market, giving us the ability to react and update the product data quickly. The most accurate and efficient way to handle this was through e-Pim and the team at NG15 who are very experienced in dealing with many of the manufacturers in our industry”.

Our catalogue production process

NG15 had previously produced a digital flip book for BEW’s ‘EV Chargers & Accessories’ range, and established a style for how the pages should look and feel. Taking inspiration from BEW’s logo, we created some new icons and design elements, building out a brand and visual identity that could be consistently used from one publication to the next.

Data First Approach:
The importance of getting your Product Data structure correct from the outset

To speed up the artwork and design of BEW’s catalogue, we worked closely with them to make sure that we had the ‘correct product data’ to work with from the outset. Firstly, we imported their BEW product data into e-Pim (our industry leading PIM solution), and created their structured Master Catalogue product data. Using our in-house e-Pim and InDesign design tool, we then exported the product content directly into InDesign, organising the page structure, groupings and sections. We then provided a product-by-page outline to BEW, consisting of just the raw data (formatted and made into tables), and associated images for proof. No design work took place at this stage, the emphasis being on getting the content and page plan correct, and signed off.

Because the content and page plan had already been thoroughly checked, there were only some very minor amends on second proof before the job was signed-off. In this way, we helped BEW to save a lot of valuable time, and the design and artwork stage was able to run very smoothly. Karen commented; “We are very pleased with the finished layout and design which has been well received by colleagues and customers alike”.

Digital Catalogue Benefits

Now that BEW’s digital catalogue product information is stored in e-Pim, it will be much quicker and easier to remove any discontinued or obsolete information. BEW can also rapidly add new products as the BEW range grows, and create additional digital catalogues inexpensively. Some of the benefits include: